The National Marrow Donor Program tapped Weber Shandwick for its “Be the Match Marrowthon” awareness campaign for bone marrow donors and advocates. The annual campaign will run June 8 – 22. Weber Shandwick's Minneapolis-St. Paul office will handle the work.
Marketing and communications firm Core-Create tapped Paul Moorcroft as group financial controller. Moorcroft was previously financial controller for Core-Create sister agencies Practice Therapeutics and Photosound Communications. Jin Li Frick was hired as managing director at Core-Create last March.