Euro RSCG acquired Medicom Group, a UK-based medical communications agency. Medicom employs roughly 20, according to the company's LinkedIn profile.
Where are the discussions about applying proven behavior change models or the principles of adult learning and health literacy?
Such intense interest in health content is a rich opportunity to engage, inform, support, and motivate key customer constituencies.
Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.