www.HealthLeadersMedia.com. The website now offers Web 2.0 functionality, interactive multi-media, and free access to Web-exclusive stories from the editors of HealthLeaders magazine.
Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.
"The Period Shop" is the first effort in a multi-year "Period Projects" campaign.
Maybe we have just forgotten the true reason why marketing exists in organizations.