FDA officials to speak at conference
Among the event's scheduled speakers are two representatives from the FDA's Division of Drug Marketing, Advertising and Communications: Kathryn Aikin, a social science analyst, and Melissa Moncavage, the DTC review group leader. Ed Slaughter, director of market research at Prevention magazine and Lilly's Holly Sullivan, a senior marketing professional on Cialis, also will give presentations. The winners of the Perspectives On Excellence (POE) awards will be announced at an awards dinner on the first evening of the conference.
Bob Ehrlich, chief executive of DTC Perspectives, will address the changing role of DTC in 2005. The discussion will focus on what marketers need to do to face the tough 2005 DTC environment.