FDA to hold public meetings on DTC
Notice of the meeting was posted in the Federal Register on Sept. 13.
"FDA is interested in hearing whether the indication of a drug or device can be effectively communicated to a lay audience under the confines of DTC promotion," the public notice read. "FDA is also specifically interested in whether paying greater attention to the educational component of an advertisement would help consumers better understand the role drug and device therapy may play in treating the disease."
The agency is also expected to seek comment on whether free samples, coupons and money-back guarantees are promoting undue influence over consumers.