Guarini joins Flaum Communications
Flaum Communications is the "implementation arm" of Flaum Partners, a healthcare strategic consultancy founded by Sander Flaum, who previously headed the Robert A. Becker Agency, now a part of Euro RSCG Life.
Physicians like mobile and they prefer the iPhone to Android devices — and that knowledge is changing the way drugmakers promote their products online.
If we as an industry want to be customer-centric in the same way that Apple or Amazon is, we need to change nearly everything about how we do business.
The partnership was created to help pharma marketers better target their TV and digital video buys.