HealthStar names Muratore to succeed Levy
HealthStar has named Bob Muratore as Levy's successor, giving him the new title group president of agency services. Muratore also serves as executive vice president of corporate planning at HealthStar.
Physicians like mobile and they prefer the iPhone to Android devices — and that knowledge is changing the way drugmakers promote their products online.
If we as an industry want to be customer-centric in the same way that Apple or Amazon is, we need to change nearly everything about how we do business.
The partnership was created to help pharma marketers better target their TV and digital video buys.