Kantar acquires Evidências, expands Brazilian presence
Marketing research supplier Kantar Health has acquired Evidências—a Brazilian health management services company. Evidências works with the Brazilian healthcare market spanning insurers, government bodies, hospitals and providers, as well as pharma and med-device manufacturers.
The acquisition, Kantar says, has given the company access to the DATASUS government database and a key private insurance database covering 20% of the privately insured population in Brazil. Kantar hopes the move will also bolster the company's capabilities in dealing with evidence-based healthcare data.