Marketing tone sinks GSK recruiter
GlaxoSmithKline has canned a clinical trial marketer over the tone of its college-recruiting efforts. The Wall Street Journal reports that the company garnered negative attention for pitching clinical trials as a way to earn money.
Blogger Tanya de Grunwald described the approach as crass and irresponsible because “the more desperate someone is for money, the more likely they are to be dazzled by the financial benefits and less careful about weighing the risks.”
GSK told the Journal that the company wants “to talk about clinical trials in a serious way and be thoughtful about volunteers' contributions.”
Marketing firm TouchPoint Digital did not respond to the Journal's requests for comment.