MBC taps former cable network online chief to lead tech charge

Medical Broadcasting Company (MBC) has tapped the former online chief of urban marketing giant, Black Entertainment Television, to lead its growing technology team. Navarrow Wright, former chief technology officer for BET.com, signed on as senior vice president of MBC’s technology division in September. Wright told MM&M he plans to merge his mass-market media experience with his knowledge of the latest technologies to help healthcare marketers reach their target consumer and physician audiences. “In expanding areas such as broadband video and mobile, across multiple distribution platforms, consumers and physicians can have greater access to key information to make decisions,” he said. “I look forward to taking that to the next level.” Wright’s resume lists 13-years experience in the design and development of Web applications. While at BET.com, he was able to double the number of the Web site’s registered users and unique visitors. He also served as VP of technology for 360HipHop.com a start-up created by entertainment mogul Russell Simmons. Philadelphia-based MBC, part of consumer interactive agency Digitas, has a well-rounded pharma client roster that includes clients Abbott Laboratories, AstraZeneca, Bayer, Bristol-Myers Squibb, Eli Lilly, GlaxoSmithKline, Johnson & Johnson, Merck, Novartis, Pfizer, Sanofi-Aventis, Schering Plough and Wyeth, among others.