Medical Advertising Hall of Fame seeks nominations
The Medical Advertising Hall of Fame (MAHF) is seeking nominations for its 2008 class as it looks to a newer generation of industry contributors as potential honorees.
“The award is an enshrinement,” MAHF chairperson Scott Cotherman told MM&M, “It recognizes the life-long contributions of people who have made a significant impact on our industry in a variety of different areas, those who have also provided great service to the industry outside of their specific responsibilites.”
Cotherman, who is also CEO of Corbett Accel, said, “As you look at MAHF what you have very often is the most well-known, the names on the door, the best of the best. But that's not going to be the obvious group of people going forward with this new generation. It really gives us an opportunity to showcase people who have made great contributions, those who may not be the names on the door, if you will.”
The deadline for MAHF nominations is Aug. 31.
MAHF seeks candidates based on two primary criteria:
• The candidate's achievement as evidenced by impact on brand and corporate success, leadership of his or her company, accomplishments in the creative, marketing/research or publishing disciplines and innovations in the advertisng process or structure.
• The contributions the candidate has made to enhance the reputation of the medical advertising industry through voluntary efforts outside his or her company. The nominee's record of advertising and service must have been accomplished in the advertising industry in the United States or with an American company abroad. The candidate must have completed his or her primary career. The council of judges shall consider the election of either living or deceased persons.