People News: Bristol-Myers Squibb and Bausch and Lomb
Bausch and Lomb named Jane Mazur VP, public relations, global/North America vision care. Mazur joins the company from Ogilvy PR, where she was EVP, director of national media.
Amgen and Novartis enlisted Arnold Worldwide, Wavemaker, and Starcom Media Group for its Speak Your Migraine campaign.
Novocure and Glue Advertising put on a Facebook Live event promoting the cancer treatment Optune in March.
Warc anticipates global adspend growth this year to ring in at a healthy 4.7%, or $572bn (£410bn).