People News: Bristol-Myers Squibb and Bausch and Lomb
Bausch and Lomb named Jane Mazur VP, public relations, global/North America vision care. Mazur joins the company from Ogilvy PR, where she was EVP, director of national media.
Physicians like mobile and they prefer the iPhone to Android devices — and that knowledge is changing the way drugmakers promote their products online.
If we as an industry want to be customer-centric in the same way that Apple or Amazon is, we need to change nearly everything about how we do business.
The partnership was created to help pharma marketers better target their TV and digital video buys.