People News: Bristol-Myers Squibb and Bausch and Lomb
Bausch and Lomb named Jane Mazur VP, public relations, global/North America vision care. Mazur joins the company from Ogilvy PR, where she was EVP, director of national media.
Where are the discussions about applying proven behavior change models or the principles of adult learning and health literacy?
Such intense interest in health content is a rich opportunity to engage, inform, support, and motivate key customer constituencies.
Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.