People News: Celgene and Avantium
Avantium appointed Gunnar Staaf CEO of its pharmaceutical business. Staaf previously worked at Serentis, Astellas Pharma, Novartis and Eli Lilly.
Novocure and Glue Advertising put on a Facebook Live event promoting the cancer treatment Optune in March.
Warc anticipates global adspend growth this year to ring in at a healthy 4.7%, or $572bn (£410bn).
Brands should refrain from tweets that are over 100 characters, according to Twitter's director of brand strategy.