People News: Celgene and Avantium
Avantium appointed Gunnar Staaf CEO of its pharmaceutical business. Staaf previously worked at Serentis, Astellas Pharma, Novartis and Eli Lilly.
There's a reason pharma lags on the programmatic adoption curve: It's a heavily regulated industry, and there are concerns around privacy.
Where are the discussions about applying proven behavior change models or the principles of adult learning and health literacy?
Such intense interest in health content is a rich opportunity to engage, inform, support, and motivate key customer constituencies.