People News: MannKind, Ignite Health
Ignite Health named Matt Brown president. Brown was previously COO. He replaces Jackie Herr, who is retiring from the Irvine, CA-based inVentiv Health company at the end of March.
There's a reason pharma lags on the programmatic adoption curve: It's a heavily regulated industry, and there are concerns around privacy.
Where are the discussions about applying proven behavior change models or the principles of adult learning and health literacy?
Such intense interest in health content is a rich opportunity to engage, inform, support, and motivate key customer constituencies.