People News: Razorfish Health and Goble & Associates
Goble & Associates named Brooke Claussen senior group creative director, Brian Hannah director of science and clinical support and Terry Lawrence associate creative director.
There's a reason pharma lags on the programmatic adoption curve: It's a heavily regulated industry, and there are concerns around privacy.
Where are the discussions about applying proven behavior change models or the principles of adult learning and health literacy?
Such intense interest in health content is a rich opportunity to engage, inform, support, and motivate key customer constituencies.