CommonHealth has appointed Marc Weiner as managing partner. Weiner will also remain president of both Qi and Conectics, two of the company's digital marketing arms.
There's a reason pharma lags on the programmatic adoption curve: It's a heavily regulated industry, and there are concerns around privacy.
Where are the discussions about applying proven behavior change models or the principles of adult learning and health literacy?
Such intense interest in health content is a rich opportunity to engage, inform, support, and motivate key customer constituencies.