CRM agency MicroMass hired Richard Patterson as vice president, group account director. Patterson will lead the agency's oncology business and report to John Grunstein, EVP, client services.
There's a reason pharma lags on the programmatic adoption curve: It's a heavily regulated industry, and there are concerns around privacy.
Where are the discussions about applying proven behavior change models or the principles of adult learning and health literacy?
Such intense interest in health content is a rich opportunity to engage, inform, support, and motivate key customer constituencies.