CRM agency MicroMass hired Richard Patterson as vice president, group account director. Patterson will lead the agency's oncology business and report to John Grunstein, EVP, client services.
The regimen's anticipated average price of $80,000 is expected to determine how competitors stay competitive.
Haymarket Media Group launched an American version of the publisher's Campaign UK media brand this week.
Novartis is said to have relinquished rights to an investigational hep. C treatment, signaling its exit from the therapeutic space, according to a former partner's announcement.