Ogilvy Healthworld has outsourced its professional media planning and buying to WPP sibling Conectics, part of CommonHealthGroup.
Conectics’ Parsippany office, a dedicated shop handling the firm’s Johnson & Johnson business, will take on Ogilvy Healthworld’s Ortho-
McNeil business, including the Concerta account. Conectics was already media agency of record for Johnson & Johnson professional.
Media tasks on other Ogilvy Healthworld accounts will be handled by Conectics’ Morristown staff of six, which works on media planning and buying for a variety of Novartis consumer and professional accounts, along with Berlex business and accounts from five CommonHealth agencies.
Ogilvy Healthworld outsources media buying and planning
Ogilvy Healthworld has outsourced its professional media planning and buying to WPP sibling Conectics, part of CommonHealthGroup.