AbelsonTaylor won back the Prevacid professional advertising business, along with the account for TAP’s follow-on TAK-390MR. AbelsonTaylor previously handled Prevacid professional from pre-launch, in 1994, until 2004, producing the iconic “Heals Tough” campaign for the drug, before losing it to GSW Worldwide.
AbelsonTaylor wins back Prevacid ad business
AbelsonTaylor won back the Prevacid professional advertising business, along with the account for TAP’s follow-on TAK-390MR.