Turning agencies' blues into children's cheer

Hard to Swallow celebrated their Pharmapalooza win
Hard to Swallow celebrated their Pharmapalooza win

AbelsonTaylor delivered a perfect pitch of a different kind last night when the agency's in-house ensemble, Hard to Swallow, scooped up first prize at the industry's annual battle of the bands contest.

Pharmapalooza 6, organized by The CDM Group, attracted hundreds of healthcare marketers to BB King Blues and Bar in New York's Times Square for a charitable evening of live music, comedy, food, drink and great company. 

And while AbelsonTaylor will no doubt enjoy taking a year's worth of musical bragging rights back to Chicago, the real winner was The Children's Hospital at Montefiore (CHAM), for whom the event raised more than $80,000. This brings the total raised by the six Pharmapalooza events to in excess of $575,000.

Second place in last night's contest was CDMi's Urge to Merge, while ghg's Pharma's Daughter finished third. Also competing for the trophy were CDM Princeton's The Jughandles and Publicis Kaplan Thaler's Hot Flash.

Judging the contest were four music industry legends: J.P. Evangelista, senior director of music programming, industry relations and sales strategy, VEVO;  Bryan Grone, label relations, Spotify; Jack McMorrow, SVP, Atlantic Records; and Jason Spiewak, president and founder, JLS Artist Management and Noble Steed Music.

You can see more of the action at the Pharmapalooza 6 Facebook page.