CHC calls for simpler DTC guidelines

Share this article:
The Coalition for Healthcare Communications (CHC) called on the FDA to simplify guidelines for DTC advertising. In a citizen petition filed with the agency, the group called for the creation of a standing advisory committee on healthcare communications and the formalization of guidelines for consumer advertising —in particular, rules on the presentation of risk information and the role of doctor and patient.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Business Briefs

Email Newsletters

MM&M inVISION

More in Business Briefs

Novartis said to be stepping out of HCV

Novartis is said to have relinquished rights to an investigational hep. C treatment, signaling its exit from the therapeutic space, according to a former partner's announcement.

Monday Moves: September 15

Hires and promotions for manufacturers, regulatory and agencies

Kantar acquires Evidências, expands Brazilian presence

The company's acquisition signals the growing importance of understanding the Brazilian healthcare market and evidence-based healthcare management services.