Children

Lions Health jury declines to award a pharma Grand Prix

Lions Health jury declines to award a pharma Grand Prix

By

The jury said the year's best work in the category was a public-health campaign.

Study: How brands should market to first-time parents

Study: How brands should market to first-time parents

By

Ketchum, which launched a parent specialty unit, surveyed 400 first-time parents to find out what brands are doing well and how they can do better.

How VAYA Pharma used Facebook ads for its ADHD campaign

How VAYA Pharma used Facebook ads for its ADHD campaign

By

The campaign would require a two-fold approach: Facebook link ads and Facebook Audience Network.