Clients star in new SK&A webisodes

Share this article:
Research firm SK&A launched a new web video series to spotlight its healthcare marketing strategies. In the series, called My Data Dilemma, the firm's biopharma, device and consulting clients discuss their marketing challenges and how they overcame them through targeting and use of SK&A's healthcare data products.
Webisode one features client MedPanel, a healthcare consulting company, discussing its challenge—reaching US blood bank directors and maternity nurses—as well as SK&A's strategy and the results.  
“Video is a great medium to effectively deliver the value and insight of successful marketing strategies and tactics to our large base of clients and prospects,” said SK&A's Dave Escalante, VP of data and information solutions. The company said webisode two, which is not yet available, will show officials from a global biotech firm explaining how SK&A helped them identify all US hospitals that treat a specific disease.
Share this article:
close

Next Article in Features

Email Newsletters

More in Features

Antidote: On Cystic Fibrosis treatments

Antidote: On Cystic Fibrosis treatments

Recent treatments in CF, including the inhaled antibiotic Tobramycin, have increased lifespan well into adulthood.

The $3 generic and the $1,000 pill: pharma outsiders just don't get it

The $3 generic and the $1,000 pill: pharma ...

What do you call the people who treat medical breakthroughs as if they were bank heists? Malicious? Uninformed? Not with it?

Leadership Exchange Uncut : The Agency-Client Relationship

Leadership Exchange Uncut : The Agency-Client Relationship

Click the above link to access MM&M's first Leadership Exchange Uncut e-book, "The Agency-Client Relationship"