Clients star in new SK&A webisodes
Research firm SK&A launched a new web video series to spotlight its healthcare marketing strategies. In the series, called My Data Dilemma, the firm's biopharma, device and consulting clients discuss their marketing challenges and how they overcame them through targeting and use of SK&A's healthcare data products.
Webisode one features client MedPanel, a healthcare consulting company, discussing its challenge—reaching US blood bank directors and maternity nurses—as well as SK&A's strategy and the results.
“Video is a great medium to effectively deliver the value and insight of successful marketing strategies and tactics to our large base of clients and prospects,” said SK&A's Dave Escalante, VP of data and information solutions. The company said webisode two, which is not yet available, will show officials from a global biotech firm explaining how SK&A helped them identify all US hospitals that treat a specific disease.