Clinical trial awareness campaign launches

Share this article:

Lobbying group PhRMA and the National Minority Quality Forum have launched a campaign to increase clinical trial patient diversity.

The two groups said in a statement that the goal of the “I'm In” campaign is to raise awareness about why clinical research is important and to “encourage greater participation by diverse patient populations.”

The plan is to partner up with patient advocacy and provider groups, and to help support the creation of the National Minority Quality Forum's Clinical Trial Engagement Network.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Business Briefs

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Business Briefs

Novartis said to be stepping out of HCV

Novartis is said to have relinquished rights to an investigational hep. C treatment, signaling its exit from the therapeutic space, according to a former partner's announcement.

Monday Moves: September 15

Hires and promotions for manufacturers, regulatory and agencies

Kantar acquires Evidências, expands Brazilian presence

The company's acquisition signals the growing importance of understanding the Brazilian healthcare market and evidence-based healthcare management services.