Thanks for choosing mmm-online.com Sign up for your FREE account now and join the thousands of other healthcare marketing professionals who rely on us for all the latest industry news and innovative ideas for direct and digital strategy. Simply fill out the fields below.

Keep me logged in Forgot your password?

Please wait...

Please wait...

 CME

BI, Lilly go simple in new SGLT med-ed effort

May 07, 2013

Boehringer Ingelheim and Eli Lilly rolled out a pre-launch SGLT campaign that breaks ranks with branding for J&J's SGLT2 inhibitor Invokana.
 

Navidea deploying MSLs in launch of new diagnostic agent

May 02, 2013

Medical science liaisons will educate nuclear-medicine clinicians as part of the launch of a new Navidea diagnostic agent for use in breast and skin cancer.
 

Sunshine spawns fresh questions for med ed

February 19, 2013

New transparency rules set to lay bare financial ties between physicians and pharma will be a mixed bag for medical education, providers say.
 

CMS releases "Sunshine" final rule: federal preemption, August start date

February 01, 2013

CMS issued its long-delayed final rule for collecting data on industry payments to physicians, ordering data collection to begin in August and asserting that the federal law preempts state laws.
 

M3 Group extends reach in Iberian and Latin American markets with partnership

December 21, 2012

MDLinx owner M3 Group is partnering with Argentine online CME firm Medcenter on a content-sharing deal that will expand its in-language reach to Spain, Portugal and Latin America.
 

Pri-Med in deal to buy EHR firm

November 19, 2012

The med-ed company is buying Amazing Charts, a tie-up the firms say will enable them to deliver customized education to physicians and then assess the patient-level impact.
 

Most docs don't know about FDA's opioid safety plan: survey

September 17, 2012

Only 35% of physicians are aware of the FDA's class-wide safety plan for certain opioids, a survey showed, suggesting an awareness challenge as the plan gets under way.
 

Sunshine Act could scare docs away from commercially-supported CME

September 13, 2012

Physicians are reconsidering their participation in industry-sponsored CME, fearful that their inclusion in Sunshine Act databases as having received payments from companies will tarnish their reputations and fuel perceptions of conflicts of interest, a survey has found.
 

Pharma slashed CME funding again last year: report

July 25, 2012

The drug industry dialed back its continuing medical education (CME) grant-giving in 2011, continuing a negative trend of the last few years.
 

People news: ACEHP and Preventice

July 23, 2012

The Alliance for Continuing Education in the Health Professions (ACEHP) named a new executive director, and mobile health app firm Preventice hired a director of global business development.
 

FDA opioid plan directs funding for CME

July 11, 2012

The FDA's opioid REMS safety plan is challenged on two fronts: getting CME providers to offer courses and getting doctors to attend them. Can the agency's scheme educate enough physicians to curb an epidemic?
 

Success seen in fighting CME bias

March 01, 2012

Progress in keeping commercial bias from industry-based certified CME is at hand, say those who produce and fund it.
 

New president has 'big tent' vision for CME association

January 23, 2012

Damon Marquis wants to make one thing clear: CME is not the only important form of medical education.
 

Video reflects struggle to keep bias out of CME

January 20, 2012

Those who produce and fund certified medical education acknowledge that conflict of interest is one issue that seems to constantly crop up. But while conflict is inevitable, bias doesn't have to be, they insist in a new video.
 

Pfizer to hand some med-ed grant decisions to external advisors

December 06, 2011

Pfizer is changing the way it funds medical education to make smarter use of a shrinking pool of funds and to enhance the impact of activities it supports.
 

Pri-Med sold; John Mooney returns as CEO

November 23, 2011

Pri-Med founder John Mooney and his former management team have returned to the firm, which is under new ownership following M|C Holding's sale of Pri-Med's US assets to Canadian event and media producer Diversified Business Communications.
 

Stanford research center could elevate CME

October 07, 2011

It probably won't have the same ability to tap industry for support, but a new med-ed center at Stanford has some other interesting parallels with the school's CME program.
 

No CME-pocalypse, data show

September 16, 2011

Doctors are still getting their CME, but mostly the non-commercially supported kind.
 

Steep drop seen in providers of community-based CME

September 15, 2011

State-accredited CME providers continue to decrease, with 68 dropping out as of last year, but so far the trend has not posed a threat to physician education, one official says.
 

Company news: Lighthouse Learning and Shire

August 30, 2011

The ACCME awarded provisional two-year accreditation to Lighthouse Learning, the educational content provider which develops and sells CME curricula without accepting commercial funding.
 

ACCME punts on proposed logo ban

August 16, 2011

Corporate logos may still appear in CME commercial support disclosures, ACCME said, after a majority of respondents expressed disapproval of its proposal to ban them.
 

Doctors chip in more for CME, drugmakers less: report

August 12, 2011

The drug industry's backing of certified CME fell for a third straight year, as registration fees and other income surged, just-released data from ACCME show.
 

Recent Pfizer CME grants take non-clinical approach

August 11, 2011

In a sign of industry's ongoing desire to broaden its CME funding outlook, a couple of recently supported educational programs by Pfizer aim to foster practice-based improvement as they seek to advance the science of CME.
 

CME exerts highest influence on docs' intent to Rx: survey

June 28, 2011

A new survey shows certified CME bested dinner meetings, mailings and even sales rep visits in one promotional measure.
 

On fifth try, AMA ethics proposal becomes CME policy

June 23, 2011

A new report passed by AMA delegates draws ethical boundaries around the use of industry funding for medical education, stopping well short of the all-out ban seen in some previous versions.
 

Company news: ViroPharma and DIME

June 23, 2011

Specialty drug company ViroPharma teamed with several medical societies on the launch of a program designed to unite specialists treating patients with the orphan condition hereditary angioedema (HAE).
 

Company news: Wolters Kluwer Health & Pharma Solutions, Decision Resources and QuantiaMD

June 07, 2011

Market research firms Wolters Kluwer Health & Pharma Solutions and Decision Resources announced an agreement designed to make it easier for mutual customers to access managed markets data.
 

GSK paid $57 mil. to doctors for speaking and advising in '10

March 31, 2011

GlaxoSmithKline said Thursday that it paid more than 5,000 US healthcare professionals a total of $56.8 million last year for promotional talks or serving on advisory boards.
 

Idea for generic CME fund meets with skepticism

March 15, 2011

A medical society that suggested using pooled funds to handle commercial support for medical education got an earful from industry.
 

Is ABMS proposal a threat to the CME system?

February 17, 2011

The American Board of Medical Specialties (ABMS) issued a white paper examining how CME can support its Maintenance of Certification (MOC) requirement in the future. The paper raised hackles among some who saw it as a call for new credit systems.
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
Popular Topics
Acquisition Adherence Advertising App Approval Clinical Trial Consumer COPD Corporate Reputation Diabetes DTC Earnings Elan FDA Generic Generic Drugs iPad Lymphoma Marketing & Communications Merck Mobile Obesity Patients Regulatory Wellness