CMS proposes DM prohibition

Share this article:
The Centers for Medicare & Medicaid Services (CMS) have proposed new regulations limiting Medicare “door-to-door marketing” and “cold-calling,” according to a statement.

The rules would expand prohibitions on door-to-door marketing to include “cross-selling of non-healthcare-related products to a prospective [Medicare Advantage] or Part D enrollee,” the statement said. A spokesperson for the CMS said the organization “anticipates the submission of a final version” of the rules this fall. “These proposed changes will have a direct, positive impact on people with Medicare,” said Kerry Weems, acting administrator of the CMS.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Pharmaceutical

This compelling e-book shares a wealth of insights designed to help members of sales forces connect with elusive HCPs. An expanded version has also been created that includes video interviews and other multimedia content. Click here for access.