CMS proposes DM prohibition

Share this article:
The Centers for Medicare & Medicaid Services (CMS) have proposed new regulations limiting Medicare “door-to-door marketing” and “cold-calling,” according to a statement.

The rules would expand prohibitions on door-to-door marketing to include “cross-selling of non-healthcare-related products to a prospective [Medicare Advantage] or Part D enrollee,” the statement said. A spokesperson for the CMS said the organization “anticipates the submission of a final version” of the rules this fall. “These proposed changes will have a direct, positive impact on people with Medicare,” said Kerry Weems, acting administrator of the CMS.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

Email Newsletters