Every six months, when Kantar Media releases its latest batch of journal ad data, punditslook for signs of print’s imminent demise. And every six months, they find instead aresilient channel, down a touch from its pre-recession heyday — and, overall, onlyslightly off its all-time 2015 high. Here’s the latest snapshot of print advertising’s fortunesas we approach the end of the second decade of the digital era.
Source: Kantar Media
From the April 01, 2017 Issue of MM+M - Medical Marketing and Media