Pro Ad Report: All the data on medical journal spending in 2016

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Every six months, when Kantar Media releases its latest batch of journal ad data, pundits look for signs of print's imminent demise. And every six months, they find instead a resilient channel, down a touch from its pre-recession heyday — and, overall, only slightly off its all-time 2015 high. Here's the latest snapshot of print advertising's fortunes as we approach the end of the second decade of the digital era.





Source: Kantar Media


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