Havas Formula named PR AOR for Colorado Center for Reproductive Medicine

Havas Formula named PR AOR for Colorado Center for Reproductive Medicine

The agency began working with the national reproductive center this month.

Infographic | Highlighting top healthcare trends

Infographic | Highlighting top healthcare trends

There was so much bigger-picture coverage of pharma and healthcare in 2017 - pricing, Affordable Care Act reform and repeal - that it was easy to lose sight of everything else. PwC's Health Research Institute has used its annual look-ahead report to spotlight a handful of undercover trends.

Payers: High-deductible health plans don't drive positive consumer behavior

Payers: High-deductible health plans don't drive positive consumer behavior

As the evidence mounts that high-deductibles don't cause patients to shop or save for healthcare, payers are taking note.

Latest set of Humira commercials debuts to mixed patient response

Latest set of Humira commercials debuts to mixed patient response

Critics said the initial spots unnecessarily blamed IBD sufferers.

Five things for pharma marketers to know: Tuesday, February 6, 2018

Five things for pharma marketers to know: Tuesday, February 6, 2018

Allergan Q4 earnings beat estimates; Mars publishes research policies; Conway takes control of White House opioid agenda.

Five things for pharma marketers to know: Monday, February 5

Five things for pharma marketers to know: Monday, February 5

Opdivo hits key goal in late-stage trial; Philippines government sues Sanofi over anti-dengue vaccine; hospitals reach capacity amid record flu season.

Merck hands off to Jim Kelly for Super Bowl, World Cancer Day combo campaign

Merck hands off to Jim Kelly for Super Bowl, World Cancer Day combo campaign

This year, the Super Bowl and World Cancer Day fall on the same date.

Easterseals Southern California campaign aims to change perceptions of disabilities

Easterseals Southern California campaign aims to change perceptions of disabilities

The nonprofit worked with creative agency E/LA on the push.

Why pharma ads are on the bench during this year's Super Bowl

Why pharma ads are on the bench during this year's Super Bowl

For some pharma brands, the price tag is just too high. For others, the platform isn't serious enough.

Infographic | Docs, payers need pharma to step up

Infographic | Docs, payers need pharma to step up

For all the talk about new and better ways to engage, pharma still hasn't created an appreciably higher volume of satisfied — or informed — customers.