Orphan drugs to grow twice as fast as rest of the industry: report

Orphan drugs to grow twice as fast as rest of the industry: report

Research from EvaluatePharma predicts the orphan drug market will grow 11% each year to 2024.

'300' director Zack Snyder takes Leukemia & Lymphoma Society campaign in bolder direction

'300' director Zack Snyder takes Leukemia & Lymphoma Society campaign in bolder direction

The Beating Cancer Is in Our Blood brand positioning was developed with Oberland.

'Less about the product and more about the patient': Soundbites from Transforming Healthcare 2018

'Less about the product and more about the patient': Soundbites from Transforming Healthcare 2018

At MM&M's annual conference, panelists talked about how healthcare is moving toward value-based care and accelerating innovation

Drug list prices in DTC ads? Easier said than done

Drug list prices in DTC ads? Easier said than done

For one of President Trump's proposals for lowering the cost of drugs, the path to implementation could be long.

Allergan's Botox sets its sights on a new customer: men

Allergan's Botox sets its sights on a new customer: men

Botox Cosmetic has rolled out its first ad campaign focused on reaching male customers.

Cannabis gets the iPhone treatment

Cannabis gets the iPhone treatment

Thanks to legalization, a new breed of startups are changing the nature of cannabis advertising.

A tale of two lung cancer immunotherapies: Merck's Keytruda takes the reins

A tale of two lung cancer immunotherapies: Merck's Keytruda takes the reins

Opdivo's commercial potential will likely take a hit in the wake of new Keytruda data, but the impact may depend on the ability of BMS to market the message that its I-O/I-O combo allows patients to delay chemo.

Cannabis organization proposes national advertising regulations

Cannabis organization proposes national advertising regulations

The National Association of Cannabis Businesses has released the first national advertising rules for the cannabis industry.

PBMs, drugmakers face off over copay accumulators

PBMs, drugmakers face off over copay accumulators

As with most drug pricing battles, patients yet again are caught in the crossfire.

Survey: Half of women don't focus on their own health

Survey: Half of women don't focus on their own health

GCI Health, HealthyWomen, and Redbook magazine are using survey insights to inform the HealthiHer movement.