CommonHealth has launched Earthborn, an environmental health communications agency.
The WPP network said Earthborn will offer advertising, education and event marketing around the environment and human health to its existing client base of pharmaceutical firms as well as food products manufacturers. Earthborn, supported by experts in communications, environmental medicine and public health, will produce campaigns aimed at multiple internal and external audiences, from local community initiatives to national awareness campaigns.
“Healthcare and Earth-care go hand in hand,” said CommonHealth president and CEO Matt Giegerich, “and we are all stakeholders. With the planet's health at risk, we believe businesses that add environmentalism to their fundamental principles will be rewarded with genuine competitive advantages – inspired employees, loyal customers and greater market share.”