CommonHealth lands vet to run patient, interactive

Share this article:
E-marketing veteran Meg Columbia-Walsh has joined WPP-held CommonHealth as managing partner and president.

In her new role, Columbia-Walsh assumes responsibility for CommonHealth's consumer, patient and interactive business, she told MM&M.

“The consumer industry has gone through a lot of change,” said Columbia-Walsh. “We went from being a healthcare-only

discipline to a direct-to-consumer discipline based on the packaged-goods model. Old tactics are not going to work. We really need to harness and build strategic insight into positioning that can be truly articulated into multiple channels. I think that is really the goal moving forward.”

Describing Columbia-Walsh as a force in the industry, CommonHealth CEO Matt Giegerich said, “We're absolutely convinced she will help drive CommonHealth's growth.”

In her 20-year career, Columbia-Walsh has served as managing director of healthcare and technology at Faith Popcorn's Brain Reserve; was partner/VP at Cap Gemini Ernst & Young; founded online healthcare advertising agency HealthTech Digital Communications; founded CBS Healthwatch; and was CEO of Oncology.com.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions