CommonHealth's Qi names new senior project directorQi Interactive, CommonHealth's full-service digital agency, named Peter DeLorenzo, M.P.A., R.Ph., as senior project director.
As senior project director, DeLorenzo will utilize his healthcare and pharmaceutical product knowledge and project management experience to oversee the development of interactive health relationship marketing programs targeting both consumers and professionals.
DeLorenzo was the director of eHealth Services at SoftWatch Inc., an Internet relationship management service provider located in Pawling, NY. DeLorenzo, a registered pharmacist, holds a bachelor of science degree in pharmacy and an M.P.A. in healthcare administration from Long Island University. He is also certified in client/server technologies.
CommonHealth comprises Qi, Adient, Altum, Carbon, Conectics, Ferguson, HLS, MBS/Vox, Noesis, ProCom, Quantum, Solara and Xchange. The organization also maintains numerous partnerships both within and outside of the WPP Group network of companies.