Two key creators from Ready Set Rocket share how a thoughtful execution can destigmatize mental illness.
The communications team, led by Jeff Winton, is again researching Astellas' reputation for an updated picture on where the campaign has gotten them so far.
The company also this year has purchased Vynamic and Cambridge BioMarketing.
The Royal College of Psychiatrists kicked off a six-week student recruitment campaign with a national media push and an emotive film voiced by patient testimony.
Calman is joining the technology company as VP of comms for Watson Health.
A mentor once told him to keep learning and stay out of his comfort zone.
The drugmaker has been handed a "public reprimand" by the U.K.'s Prescription Medicines Code of Practice Authority after the creative director of an unnamed agency used the company's patient support materials on its website.
Twitter has launched a customizable Direct Message Card that brands can use to promote and share the bots or other customer experiences they've created, while Snapchat and Instagram have launched stories updates.
But will pharma and biotechnology firms be able to advance this year's positive momentum?
Josephine Martin was previously EVP of public affairs at PhRMA.
He instead decided to find a way to make a physician's job easier by creating a clinical messaging platform.
The new venture aims to provide clients with global reach.
We, as an industry, frighten rather than inform, cover our butts rather than support, and confuse rather than encourage.
Bob Chandler retired from his role as cofounder and principal of Chandler Chicco Companies and president of InVentiv Health Communications in 2014.
As humans, we trade in the credits and debits of good and bad behavior. We break diets, we resume smoking, we forget our medicine.
The health system is one of the largest in the country. Most of Ascension's hospitals, Ragone says, used to operate almost independently from each other and the company's headquarters.
Join Talitha Lynch, VP of global medical affairs operations at a top 10 global pharmaceutical company, and Robert Groebel, VP, Global Medical Strategy, Veeva, as they discuss how to foster meaningful collaboration and strategic information sharing across the organization.
Cleveland Clinic CEO Toby Cosgrove said at the PRWeek Conference that the pharmaceutical industry has a responsibility to manage drug costs without the government stepping in
Her hire comes as the insurance giant is merging with Humana in a $37 billion deal.
Johnson & Johnson has appointed Michael Sneed, its worldwide VP of global corporate affairs, to the additional role of chief communications officer.
Healthcare communicators are confronting a rapidly changing market due to how consumers, providers, and platforms are changing.
The Cleveland Clinic's CEO discusses how he keeps the hospital on top of its game and educates the community it serves.
Publicis Healthcare Communications Group has hired Kipp Jarecke-Cheng as global chief communications officer.
AstraZeneca appointed Jennie Younger, who has held senior communications roles at GlaxoSmithKline, Deutsche Bank, and FTI Consulting, as its vice president of global corporate affairs.
Although the healthcare industry is undergoing rapid change, marketing approaches are evolving in fits and starts. Learn more in the 2016 Healthcare Marketers Trend Report.
The Ketchum veteran joined the nonprofit healthcare system in mid-2014.