Communications

Changing Behavior is Ongoing, And That's Why It Requires Communications

Changing Behavior is Ongoing, And That's Why It Requires Communications

As humans, we trade in the credits and debits of good and bad behavior. We break diets, we resume smoking, we forget our medicine.

How Ascension's Nick Ragone is rebranding one of the biggest U.S. health systems

How Ascension's Nick Ragone is rebranding one of the biggest U.S. health systems

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The health system is one of the largest in the country. Most of Ascension's hospitals, Ragone says, used to operate almost independently from each other and the company's headquarters.

Strengthening the Medical-Commercial Partnership with Top 10 Global Pharmaceutical Company

Strengthening the Medical-Commercial Partnership with Top 10 Global Pharmaceutical Company

Join Talitha Lynch, VP of global medical affairs operations at a top 10 global pharmaceutical company, and Robert Groebel, VP, Global Medical Strategy, Veeva, as they discuss how to foster meaningful collaboration and strategic information sharing across the organization.

Cleveland Clinic's Cosgrove: Obamacare now 'part of the fabric' of the U.S.

Cleveland Clinic's Cosgrove: Obamacare now 'part of the fabric' of the U.S.

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Cleveland Clinic CEO Toby Cosgrove said at the PRWeek Conference that the pharmaceutical industry has a responsibility to manage drug costs without the government stepping in

Aetna hires new chief comms officer

Aetna hires new chief comms officer

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Her hire comes as the insurance giant is merging with Humana in a $37 billion deal.

J&J taps Sneed as communications chief

J&J taps Sneed as communications chief

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Johnson & Johnson has appointed Michael Sneed, its worldwide VP of global corporate affairs, to the additional role of chief communications officer.

Greyhealth CEO: Women, millennials are healthcare's change agents

Greyhealth CEO: Women, millennials are healthcare's change agents

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Healthcare communicators are confronting a rapidly changing market due to how consumers, providers, and platforms are changing.

Q&A: Toby Cosgrove on running the Cleveland Clinic and community comms

Q&A: Toby Cosgrove on running the Cleveland Clinic and community comms

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The Cleveland Clinic's CEO discusses how he keeps the hospital on top of its game and educates the community it serves.

Publicis Healthcare names Jarecke-Cheng global comms chief

Publicis Healthcare names Jarecke-Cheng global comms chief

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Publicis Healthcare Communications Group has hired Kipp Jarecke-Cheng as global chief communications officer.

AstraZeneca hires new head of corporate affairs

AstraZeneca hires new head of corporate affairs

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AstraZeneca appointed Jennie Younger, who has held senior communications roles at GlaxoSmithKline, Deutsche Bank, and FTI Consulting, as its vice president of global corporate affairs.

How is pharma shifting its marketing budgets?

How is pharma shifting its marketing budgets?

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Although the healthcare industry is undergoing rapid change, marketing approaches are evolving in fits and starts. Learn more in the 2016 Healthcare Marketers Trend Report.

Ascension Health ups Ragone to chief marcomms officer

Ascension Health ups Ragone to chief marcomms officer

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The Ketchum veteran joined the nonprofit healthcare system in mid-2014.

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