Companies waiting over a year to advertise newly approved drugs

Share this article:
Drug companies have been waiting an average of 15 months after approval to advertise drugs to consumers, according to TNS Media Intelligence.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Channel

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.