Company News: AstraZeneca

Share this article:
The FDA approved Crestor for use in patients who are not currently suffering from heart disease but who may be considered at-risk based on age (50 and over for men, 60 and over for women), elevated CRP levels and at least one other risk factor, including smoking, hypertension, low HDL-C or family history of early heart disease. In observance of the PhRMA guiding principles on DTC, the brand will defer consumer advertising on the expanded label for awhile while reps detail doctors on it first. Messaging around the brand's unique indication for slowing the progression of atherosclerosis will continue to be a key part of the brand's overall message, said an AstraZeneca spoke.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Business Briefs

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

Email Newsletters