Company News: comScore and ARSgroup

Share this article:
ComScore acquired ARSgroup, an Evansville, IN research firm whose Persuasion methodology measures effectiveness of advertising creative. Reston, VA-based comScore said it hopes to leverage the firm's offering to build innovative online and cross-media measurement tools.
Share this article:
close

Next Article in Business Briefs

Email Newsletters

More in Business Briefs

Novartis apologizes for slow reporting

Novartis is apologizing to Japan after the Ministry of Health, Labor and Welfare said the company had dragged its feet reporting adverse events for two of its cancer drugs.

J&J pulls morcellator from market

The company is calling the move a withdrawal, as opposed to a recall.

Pfizer buys two Baxter vaccines

The meningitis and encephalitis medications earned a combined $300 million last year.