Company news: e-nurses, Acumed, IMS Health and Tonic

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Nurses are considerably more likely than physicians to direct patients to health-related websites, according to a Manhattan Research study, with 80% of those who are online recommending sites and nearly 90% of saying they visited a pharma, biotech or device website in the past year. The Taking the Pulse: Nurses survey of 1,023 nurses also found that the vast majority use social networking sites for personal reasons, though as with physicians, few use professional online communities, though many express interest.

KnowledgePoint360's Acumed unit opened larger offices in London and New York to accommodate business growth, the company said, nearly doubling its space in New York.

IMS Health announced an expansion of its IMS Oncology Analyzer tool to additional cities in China. The market measurement tool now covers 12 tier one and tier two cities in China, which boasts a $1.5 billion oncology market, according to IMS Health.

Tonic Life Commuications opened an office in Hong Kong -- its first in Asia. The healthcare PR shop, owned by Huntsworth Health, advertises itself as a "lifesciences to lifestyle" agency spanning prescription, OTC and wellness brands.
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.