Company news: FDA, AstraZeneca and eMarketer
AstraZeneca has settled a South Carolina Seroquel lawsuit for $26 million, reported Pharmalot. South Carolina's attorney general had sued over the side effects caused by the anti-psychotic and for alleged off-label uses. The news site noted that AstraZeneca settled several Seroquel lawsuits last year for $68.5 million over marketing practices and that South Carolina was not among the participants.
A report published by research firm eMarketer suggests consumers are more likely to engage with banner ads served up on mobile devices than ones served on a desktop device. Global click-through rates for mobile banners were between 0.42% and 1.41%, according to data from MediaMind cited by the report. The most traction was among users in Europe, the Middle East and Africa. Click rates on standard banners and on rich media units viewed on a PC tended to be lower than mobile banners in each region. (Users in the Asia-Pacific region were less engaged by mobile banners.) MediaMind also ranked average click-through rates for rich media units by category. Among the 21 categories polled, Health and Beauty scored a .30%, tied with Retail and Tech/Internet and edged out only by Entertainment (.33%), while Medical scored on the lower end with a .16%. Sports and B2B were among the categories beaten out by Health and Beauty and Medical.