Company news from the 10/17/06 News Brief

Share this article:
Boehringer Ingelheim said it would purchase the US marketing rights to heartburn drug Zantac for $509.5 million as part of Pfizer’s sale of its consumer unit to Johnson & Johnson. In a statement about the purchase, Boehringer Ingelheim Corp. president and CEO J. Martin Carroll said Zantac, an OTC drug, complements the firm’s existing nonprescription franchise, which includes laxative Dulcolax. Zantac will be distributed through the same retail channels as the Dulcolax business, which will allow for increased promotion and marketing efficiencies, Carroll said. Pfizer is selling Zantac to help facilitate FTC approval of the planned, $16.6 billion sale of its Consumer Healthcare business to J&J, a deal expected to close by year’s end. Boehringer Ingelheim GmbH is the world’s biggest closely held drugmaker.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Business Briefs

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Business Briefs

Monday Moves: September 15

Hires and promotions for manufacturers, regulatory and agencies

Kantar acquires Evidências, expands Brazilian presence

The company's acquisition signals the growing importance of understanding the Brazilian healthcare market and evidence-based healthcare management services.

Study says statins not enough for diabetic hearts

Researchers using an experimental test have discovered that the 50% of surveyed diabetics may also have undetected heart muscle damage.