Company news from the 11/07/06 News Brief

Share this article:
Behavioral change-focused relationship marketing firm HealthMedia announced that it has acquired the consumer Web site MySelfHelp.com. Financial terms of the deal were not disclosed. MySelfHelp.com will retain its office and staff based in Northborough, MA. With the acquisition, HealthMedia adds MySelfHelp.com’s programs for depression, insomnia, and other behavioral health conditions to its client offerings. Ann Arbor, MI-based HealthMedia’s clients include Pfizer, GlaxoSmithKline, AstraZeneca, Eli Lilly, Takeda, Kaiser Permanente, Cleveland Clinic and others.
Share this article:

Email Newsletters

More in News

In sunny world of LASIK marketers, a dark underbelly

In sunny world of LASIK marketers, a dark ...

Last week, the former FDA branch chief who originally approved LASIK machines asked FDA to reconsider its denial last month of his petition to ban these devices.

BMS Q2 sales slip, Eliquis, Yervoy soar

BMS Q2 sales slip, Eliquis, Yervoy soar

The company attributed part of the Eliquis boost to the BMS-Pfizer DTC and education efforts.

Gilead, Merck HCV marketing battle may be on horizon

Gilead, Merck HCV marketing battle may be on ...

Disclosed in its earnings report yesterday, Gilead may have a card up its sleeve to counter Merck's experimental hep. C combo regimen.