HealthiNation announced a deal to distribute its content across Health Media Network's 2,500 physicians' offices. The deal gives HealthiNation entrée into the out of home market and helps extend its point of care presence.
Everyday Health said a study of its patient education centers (pharma microsites) by Crossix Solutions found them equally or more effective in attracting qualified visitors than using online media to drive traffic to related brand.com websites, and that they have a comprarable conversion power to brand.coms, making them more cost-effective.
WebMD launched its consumer health app for the Android platform. The app has seen more than 5 million downloads since its launch for iPhone and iPad.