Company News: Novo Nordisk, MedPage Today and American Academy of Family Physicians

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The FDA approved Novo Nordisk's Victoza (liraglutide) for Type 2 diabetes, potentially setting the stage for a future shootout between rival long-acting drugs. Novo Nordisk said it plans to launch Victoza, a once-weekly drug, in four to six weeks. Meanwhile, Amylin and Eli Lilly have applied for approval of their own once-weekly Type 2 diabetes drug, Byetta LAR. It's long-acting version of Byetta (exanatide), which the two co-market. In a note to investor's today, Barclays Capital analyst Jim Birchenough wrote: “We believe approval of the first long acting GLP-1 drug bodes well for [Amylin's] once-weekly exenatide LAR and suggests a pragmatic approach by FDA to class related safety issues heading into [Amylin's March 5th PDUFA.” Birchenough increased Amylin's price target to $24 following approval of Victoza, which has a boxed warning for pancreatitis and thyroid cancer.

Online news and CME outfit MedPage Today received approval from the American Academy of Family Physicians (AAFP) to offer AAFP Elective credit for its news-based CME activities. Each MedPage Today article is approved for .25 Elective credits.

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