Company news: Novo Nordisk

Share this article:
Novo Nordisk launched a hemophilia app, dubbed HemaGo, which lets patients and caregivers track treatment, dosing and bleed information while monitoring the disease's impact on life events.  Patients enter information, which is then sent to Novo Nordisk's ‘Changing Possibilities in Hemophilia' website and assembled into easy-to-read reports which to be shared with healthcare providers. HemaGo will be available on both Android and Apple platforms.

An aging and increasingly-affluent population, together with forthcoming Rx-to-OTC switches, stands to boost the $32 billion Chinese OTC market, said consultancy Kline & Co., which said growth in the category is six times stronger than in the US, and noting that China's answer to the FDA is weighing broadening its list of indications that OTC drugs may carry to include chronic conditions like high cholesterol, asthma, osteoporosis, migraine and peptic ulcers.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Business Briefs

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

Email Newsletters