Company news: PatientsLikeMe, BBK Worldwide and InfoMedics
PatientsLikeMe, the online health data-sharing platform, partnered with patient recruitment firm BBK Worldwide on a novel way to expedite clinical trial enrollment. PatientsLikeMe users will be able to input their illness, age and zip code and see a list of studies they are eligible for, while drugmakers and other industry partners will get tiered access to interested patient members who meet their trial criteria. The two companies are planning national and regional multi-media campaigns to help drive patients to sign up for PatientsLikeMe, which claims to have more than 100,000 patients with more than 500 conditions.
InfoMedics, which specializes in designing patient-physician communications programs for pharma, opened an office in Paris and extended its programs in Latin America and the Asia Pacific region. The firm also appointed two executives to lead its strategy in these regions. “We're seeing an increased demand from pharma clients for both our customized integrated marketing solutions offered in the US and unbranded, comprehensive, disease management programs internationally that engage patients throughout their journey to health,” said InfoMedics president and CEO Gene Guselli in a statement.