October 27, 2011
Company news: Pfizer and PatientsLikeMe
Pfizer canned an online ad for ChapStick after bloggers panned it as sexist, The Wall Street Journal reported. Pfizer PR man Ray Kerins called it "a good example of us hearing what people have to say, making a determination and taking action." The ad for the Wyeth brand featured an image of a woman in tight jeans searching for a tube of the stuff in a couch and was designed to drive surfers to the brand's Facebook page.
PatientsLikeMe and BBK Worldwide launched Calling All Types (www.callingalltypes.com), diabetes site inviting people with types 1 and 2 to share their experiences. The site will contribute a dollar to the Atlanta chapter of the American Diabetes Association for each of the first 10,000 who post during the month of November, which is American Diabetes Month.