Company news: Physicians Interactive, Boehringer Ingelheim

Share this article:

Physicians Interactive named Dr. Gautam Gulati Chief Medical Officer and SVP of product management. Gulati will be overseeing product development lines. He was previously SVP at Digitas Health. Joe Caso was named EVP of new business. Caso's marketing focus will include marketing strategies that will retain prescription momentum for drugs that are aging out of their patent protection. Caso has worked with King Pharmaceuticals, Pfizer and Schering-Plough.

An anonymous physician complaint prompted the UK Prescription Medicines Code of Practice Authority to come down on German drug maker Boehringer Ingelheim, InPharm reported Thursday. The government agency found that BI's professional website for the blood thinner Pradaxa did not clearly indicate where users could find prescribing information. Instead, the site requires users to click the clinical indication, a location the doctor said was buried in promotional information. PMPCA agreed. 
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Channel

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.