Company news: RealAge and HealthPrize; AstraZeneca and Daiichi Sankyo; Shire

Share this article:
RealAge and HealthPrize are partnering to measure the effectiveness of HealthPrize's adherence program on RealAge members taking asthma meds. The program, which will launch in June, aims to assess patient preferences for incentives – whether earning points or receiving rebates is a bigger motivator, for example. The companies said preliminary results suggest that consumers might prefer earning points over rebates. RealAge, which recently published strong results from an internal employee weight loss program, will use the findings to develop additional programs for its members on specific medications, while HealthPrize will use the data to fine-tune its adherence offering.

AstraZeneca signed a co-promotion agreement for denosumab in Japan with Daiichi Sankyo, pending approval of the drug for the treatment of bone disorders stemming from bone metastasis. Daiichi Sankyo acquired rights to the drug in Japan from Amgen in 2011 and filed for approval there in 2010.

Shire is launching a scholarship program for college students with ADHD. The Shire ADHD Scholarship Program includes a monetary award and a prepaid year of ADHD coaching services provided in partnership with Seattle nonprofit the Edge Foundation make the transition to college, vocational or technical school.
Share this article:
You must be a registered member of MMM to post a comment.

Next Article in Business Briefs

Email Newsletters

More in Business Briefs

FDA lifts OncoMed partial hold

The FDA froze the clinical trial of anti-Fzd7 vantictumab in July over concern about "bone-related adverse events."

Research links estrogen and binge eating

Baylor College of Medicine researchers have found that an estrogen replacement suppressed binge-eating behavior among lab mice.

Apple selfies spur diabetes donations

Jazz apples has launched a Crunch to Contribute campaign to raise money for one of two diabetes associations.