Company news: Reckit Benckiser and Euro RSCG

Share this article:
Reckitt Benckiser shifted global advertising for Durex to Havas' Euro RSCG Worldwide, Advertising Age reported. The brand was handled by Saatchi & Saatchi Wellness for a year before the Publicis consumer health shop resigned that business in May. Reckitt Benckiser bought Durex owner SSL International in July. Another SSL brand, Scholl, also went to Euro. Saatchi & Saatchi's work on the brand featured the tagline “What's your pleasure” and sought to lend sex appeal to the brand, which dominates the European market but trails Trojan badly in the US. Reckitt Benckiser did not return reporter calls by press time.
Share this article:
close

Next Article in Business Briefs

Email Newsletters

More in Business Briefs

Payment database confounds doctors

ProPublica reports that doctors are struggling with a time-intensive registration process and are getting an error message that CMS says is not an error message.

Gilead's idelalisib hat trick

The FDA greenlighted the drug for three cancers.

Shire expands rare disease reach

A $225-million deal with US biotech ArmaGen gives Shire worldwide commercialization rights to an experimental enzyme replacement therapy.