Company news: Reckit Benckiser and Euro RSCG

Share this article:
Reckitt Benckiser shifted global advertising for Durex to Havas' Euro RSCG Worldwide, Advertising Age reported. The brand was handled by Saatchi & Saatchi Wellness for a year before the Publicis consumer health shop resigned that business in May. Reckitt Benckiser bought Durex owner SSL International in July. Another SSL brand, Scholl, also went to Euro. Saatchi & Saatchi's work on the brand featured the tagline “What's your pleasure” and sought to lend sex appeal to the brand, which dominates the European market but trails Trojan badly in the US. Reckitt Benckiser did not return reporter calls by press time.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Business Briefs

Email Newsletters

MM&M Future Leaders


Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Business Briefs

Monday Moves: September 15

Hires and promotions for manufacturers, regulatory and agencies

Kantar acquires Evidências, expands Brazilian presence

The company's acquisition signals the growing importance of understanding the Brazilian healthcare market and evidence-based healthcare management services.

Study says statins not enough for diabetic hearts

Researchers using an experimental test have discovered that the 50% of surveyed diabetics may also have undetected heart muscle damage.