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Neuromed has awarded Concentric Pharma Advertising the US professional communications assignment for its developmental once-daily pain med. The assignment includes branding, launch planning, marketing strategy, the creation of graphics and other support materials, and tactical execution.
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.