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Allscripts Healthcare Solutions sold its Physicians Interactive emarketing business to Perseus, LLC, a private investment firm, reportedly for $11.5 million. The sale comes as Allscripts and Misys Healthcare seek a new lender to finance their pending merger following the collapse of Lehman Brothers.
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The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

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